Website as Transformative Act
Sound Advice is a small consultancy, with a powerful network of global collaborators, specializing in the design and development of award-winning and hugely successful consumer and professional electronics, especially in the audio space. Founded by the industry veteran, Todd Metlen, the team has created beloved products for brands such as Blue Microphones, Nokia, and BMW.
They recently moved into a massive new industrial space in Ventura, California equipped with some of the best manufacturing gear money can buy, cabinets full of electronics parts and testing equipment, decades worth of high-end consumer products prototypes, and a huge aquarium populated by exotic turtles.
Noah, the director of business development, reached out to me because they needed a website that would reflect their new space and this new horizon for the business. They wanted a site that captured the grandeur of the new space as well as the glamor of the products they've developed over the years. It needed to convey the sense of exquisite craftsmanship, impeccable design and innovation that the company is known for.
What we needed to do, essentially, was create a website that would not only draw the right kind of new customers to the company, but also feedback into the company's own sense of itself as a team of expert designers and craftspeople.
What I Did
Strategy. Through multiple workshops, I did a deep dive into the business, asking questions about its history, values and market. From there, I used the StoryBrand Framework to turn my findings into a compelling narrative for the landing page.
Wireframes & Design. After developing the brand story, I created wireframes for the site with conversion-minded copy structure. Then developed a color palette and visual style and used the wireframes as a blueprint for the designs in Figma.
Development. I built the site using Nuxt.js and Tailwind with Cloudinary for images, the Nuxt Content Module, Lenis for smooth animations and deployed the site on Netlify.
The Outcome
The result was an elegant, smooth and performant sales site that the customer was very pleased with. From our first meeting, til the launch of the site, the process took 6 weeks.
Nick delivered an outstanding website that perfectly aligns with our brand. His professionalism, creativity, and responsiveness made him a pleasure to work with. We couldn’t be happier with the beautiful result.
Noah Cohan
Head of Business Development
Can I help elevate your business with exceptional UX, product design, and marketing expertise? Get in touch to discuss your project.
Nick Niles
nick@nickniles.com
Contact Info
Location: Ojai, California, USA
Phone: +1 805 450 3774
Email: nick@nickniles.com
Twitter: @flavrcrystals
LinkedIn: linkedin.com/in/nickniles
©2024 Nick Niles, Senior Product Designer